Leadership Team | Sentry Advice
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An experienced financial services leadership team.

The Sentry team has extensive experience at senior executive in financial planning, finance, property, equities and asset management in financial services.



David Newman

David Newman

Managing director (Sentry Advice Pty Ltd) and joint-COO (WT Financial Group Limited)

David Newman is a significant shareholder of Sentry’s parent company WT Financial group Limited (ASX: WTL) with 35 years of financial services experience, specialising in strategic planning and execution. David is joint-COO of the group focussing on business development operations and management of west-coast operations. He is also managing director of WTL’s Sentry Group subsidiary.

Danny Maher

Regional Manager, East Coast

Danny Maher is an industry executive with a broad range of experience across 40 years in financial services in GM, RM, and head of distribution roles with Tower (TAL) and Netwealth – and most recently 9 years with Sentry with responsibility for Eastern Seaboard advisory network.

Sarah Congdon

Regional Manager, Victoria and Tasmania

Sarah Congdon has more than 20 years of experience in financial services in roles including insurance adviser for MLC Insurance before joining Synchron as a regional manager. Sarah has built a career on initiating, managing, strengthening and maintaining strong client relationships, and a drive for new challenges.

Bernie Fernandes

Regional Manager, Western Australia

Bernie Fernandes has more than 20 years of experience as an underwriter, in business development, and in risk and funds management. He has won multiple awards for new-business inflows and retention.

Ben Donohue

Regional Manager, Queensland/NSW/ACT

Ben Donohue commenced in financial services in 2005. He has experience across retail life insurance, retirement income, and aged care, with the majority of his professional life spent at Asteron Life and Challenger.

Emma Crothers

Regional Manager, South Australia/NT and WA

Emma Crothers has an extensive background in financial services having held a variety of project management, sales, and support roles. A graduate of Synchron’s coveted Next Gen professional development program and Money Management BDM of the Year finalist.