People you trust.
Advice that works.

A trusted advice community, backed by the scale and capability of WT Financial Group.

Sentry has a long history of supporting independently owned financial advice businesses across Australia.

Today, as part of WT Financial Group, Sentry combines that experience with the resources, technology, risk management, professional development and practice-development capability of one of Australia's largest financial advice networks.

Who We Are What We Do

People you trust.
Advice that works.

A trusted advice community, backed by the scale and capability of WT Financial Group.

Sentry has a long history of supporting independently owned financial advice businesses across Australia.

Today, as part of WT Financial Group, Sentry combines that experience with the resources, technology, risk management, professional development and practice-development capability of one of Australia's largest financial advice networks.

Who We Are
Sentry Adviser Solutions

Building better advice businesses

Helping good advice businesses become better businesses.

We believe quality advice businesses deserve more than licensing, supervision and infrastructure.

They deserve an environment that supports quality advice and helps the business behind that advice become stronger over time.

That means helping advisers communicate their value with confidence. Helping practices build capacity. Helping businesses remain visible and generate opportunities. And helping owners build more valuable businesses with greater choices for the future.

At Sentry, you retain the independence to build the business that is right for you, supported by the resources, capability and broader professional community of WT Financial Group.

Explore What We Do

Building better advice businesses

A guide to partnering with WT Financial Group

If you're considering your current licensing arrangements, exploring alternatives or simply interested in learning more about Sentry and WT Financial Group, our new guide is a good place to start. It explains who we are, what we believe, the Four Pillars framework that guides much of our practice-development work, and the environment we've built around the advice businesses we support.

It isn't a list of reasons to change licensees.

It's an invitation to consider a more useful question:

Is your current environment helping you build what you are trying to build?

Download the Guide
Sentry eBook

Supporting quality advice

Strong governance. Professional freedom. Better businesses.

Every advice business is different. We believe the role of a quality advice network is to provide the environment, resources and support that allow each practice to pursue its own ambitions.

Quality advice and risk management

WT's Risk Management Framework combines strong governance with technology-enabled peer review designed to support advice quality while allowing advisers the professional freedom to run their businesses their way.

Practice development

Our Four Pillars framework organises much of our practice-development work around Pricing Confidence, Capacity Building, Lead Flow and Enterprise Value & Succession.

Professional development

Our Professional Development Days, livestreams, National Congress, NextGen events and Optimum Peer Groups provide access to technical expertise, business ideas and the experience of a national community.

Resources for advice businesses

The Adviser Resource Centre provides an extensive library of practice-development resources, client education material, business tools and practical frameworks developed specifically for financial advisers.

Regional support

Our regional managers work alongside practice owners as practice-development partners—helping identify priorities, connect businesses with relevant resources and translate ideas into action.

Independence with scale behind you

Sentry practices remain independently owned and operated, while benefiting from the technology, resources, infrastructure and collective capability of the broader WT network.

What We Provide

Sentry + WT Financial Group

Trusted relationships. Broader capability.

Sentry is part of WT Financial Group, one of Australia’s largest financial advice networks, supporting more than 500 advisers across Sentry Advice, Millennium3, Synchron Advice and Wealth Today.

Sentry retains its identity and adviser community while benefiting from the broader scale and investment of WT.

That means access to common infrastructure, technology, risk management, professional development and practice-development resources, together with the collective experience of hundreds of advice businesses across Australia.

It’s a broader community built around a shared commitment to quality advice.

Wealth Adviser Central Support Hub

Across WT’s four advice networks, Wealth Adviser provides a common support environment for advisers and practices. It brings together our policies and procedures, approved product framework, Adviser Resource Centre, professional development programs, practice-development resources and other shared services.

This allows each network to retain its own identity and community while benefiting from consistent resources, standards and support across WT.

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