People you trust.
Advice that works.

Sentry is one of Australia's leading financial advice licensees, respected for its people, performance, and partnerships.

Our Solutions About Sentry

People you trust.
Advice that works.

Welcome to Sentry Advice

Sentry is one of Australia's leading financial advice licensees, respected for its people, performance, and partnerships.

Our Solutions
Sentry Adviser Solutions

Building better advice businesses

A guide to partnering with WT Financial Group

If you're considering your current licensing arrangements, exploring alternatives or simply interested in learning more about Sentry and WT Financial Group, our new guide is a good place to start. It explains who we are, what we believe, the Four Pillars framework that guides much of our practice-development work, and the environment we've built around the advice businesses we support.

It isn't a list of reasons to change licensees.

It's an invitation to consider a more useful question:

Is your current environment helping you build what you are trying to build?

Download the Guide
Sentry eBook

The First Choice for Advice Businesses

Established in 2005, Sentry is the trusted choice for advice practices seeking a licensee with the experience, reputation, and scale to support long-term success.

As a wholly-owned subsidiary of ASX-listed WT Financial Group Limited (ASX: WTL), Sentry is part of one of Australia’s most respected financial services groups. When you join Sentry, you become part of a network that supports more than 400 independently owned advice practices across the country — from single-adviser firms to large, multi-office operations.

Together, our network services more than 100,000 clients, with over $16 billion in assets under advice. We manage more than $360 million in annual in-force personal insurance premiums and generate around $25 million in new insurance premium sales each year.

Beyond a Licensee.
Sentry Is A True Practice Partner.

Sentry provides the licensing, infrastructure, and practice development support to empower financial advisers to deliver tailored investment, risk management, and insurance advice.

At Sentry, we back our advisers with the scale and resources of one of Australia’s most respected licensees. We offer comprehensive support across education and training, compliance and risk management, revenue and remuneration systems, and technology solutions — giving advice practices the tools they need to thrive.

We also deliver a range of practice management programs and strategic initiatives — tailored to the unique needs of each business. Our focus is on helping you optimise your current capabilities while modernising operations to support sustainable growth.

Talk to us about how you can join Sentry and take your advice business to the next level.

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