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People you trust. Advice that works.

Sentry has grown to be the first choice for advice businesses looking for a secure and respected licensee.

Our story

Established in 2005, Sentry is the first choice for advice practices looking for an experienced and respected licensee.

As a wholly-owned subsidiary of ASX-listed WT Financial Group Limited (ASX: WTL) when you join Sentry, you’ll be joining a group that supports more than 400 independently-owned financial advice practices across Australia – from single-adviser practices to large-scale multi-disciplinary multi-office corporatised operations.

Our network collectively deals with more than 100,000 clients – and have in excess of $16Bn of assets under advice; annual in-force personal insurance premiums of more than $360M; and new insurance premium sales for circa $25M annually.

And whilst this makes us part of one of the very largest financial adviser networks in Australia, you’ll find our focus on our advisers is more boutique than an unfriendly corporate.

About Sentry
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18 reasons to join Sentry Advice

We think that we’ve built a great licensee and home for advisers. But we would say that. Advisers choose licensees for a variety of reasons, often more than one. This book outlines a long list of reasons that in aggregate we think are great reasons to join us at Sentry Advice.


18 reasons to join Sentry Advice