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People you trust. Advice that works.

Sentry has long understood that successful advice businesses are built on trust. Trust between advisers and clients. Trust within teams. And trust between an advice practice and the network that supports it.

Today, Sentry is part of WT Financial Group, giving our advisers access to the resources and capability of one of Australia’s largest financial advice networks while retaining the independence to build businesses around their own clients, people and ambitions.

Advice at the heart of everything we do.

We believe quality financial advice makes a meaningful difference in people’s lives.

That belief shapes the way we approach risk management, professional development, practice support and our relationships with advisers.

We don’t see practices simply as authorised representatives operating under a licence.

We see independently owned advice businesses that we have a responsibility to support well.

Different businesses. Different ambitions.

Some Sentry practices are focused on growth. Others are building highly profitable boutique businesses. Some are developing future leaders or preparing for succession. Others want greater capacity, stronger systems or more time to focus on clients.

We don’t believe there is one definition of success.

Our role is to help create an environment in which quality advice businesses can pursue their own.

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Who We Are

Building better advice businesses

A guide to partnering with WT Financial Group

Perhaps you're exploring alternatives. Perhaps you're reassessing whether your current arrangements continue to support your ambitions. Or perhaps you're simply curious about Sentry and WT.

Our new guide explains who we are, what we believe, the Four Pillars framework that guides much of our practice-development work, and the environment we've built around the advice businesses we support.

Download the Guide
Building better advice businesses