Home | What We Provide

Strong governance. Professional freedom. Better businesses.

Every advice business is different. We believe the role of a quality advice network is to provide the environment, resources and support that allow each practice to pursue its own ambitions.

The foundations of a quality advice environment—and support to help your business develop.

Sentry Advice is part of WT Financial Group, one of Australia's largest financial advice networks, supporting more than 500 advisers across Wealth Today, Millennium3, Synchron Advice and Sentry Advice. That gives Sentry practices access to the scale, investment and capability of WT while retaining the independence to build businesses around their own clients, people and ambitions.

Licensing and governance

A professional licensing environment supported by WT's governance, compliance and Risk Management Framework.

Technology and advice support

Technology, systems and resources designed to support advice quality, efficiency and the effective operation of advice businesses.

Practice-development resources

An extensive body of intellectual property covering pricing, capacity, AI and automation, referrals, value propositions, leadership, succession, enterprise value and other areas central to building stronger advice businesses.

Professional development

Professional Development Days, livestreams, National Congress, NextGen, workshops and peer engagement opportunities delivered throughout the year.

Client education and engagement

Financial literacy publications, seminar material and client-facing educational resources designed to help advisers educate clients, demonstrate expertise and remain visible.

Regional manager support

Experienced regional managers working directly with practices on their commercial and professional priorities.

A national adviser community

Access to advisers and practice owners across Sentry and the broader WT network, creating opportunities to exchange ideas, experience and insight.

Independence with scale behind you

Sentry practices remain independently owned and operated, while benefiting from the technology, resources, infrastructure and collective capability of the broader WT network.

Building better advice businesses

A guide to partnering with WT Financial Group

Perhaps you're exploring alternatives. Perhaps you're reassessing whether your current arrangements continue to support your ambitions. Or perhaps you're simply curious about Sentry and WT.

Our new guide explains who we are, what we believe, the Four Pillars framework that guides much of our practice-development work, and the environment we've built around the advice businesses we support.

Download the Guide
Building better advice businesses